A process used in hundreds of customer interviews to

 build pipeline & unlock insights about your best-fit customers

B2B people will say,

“Just talk to your customers”

...but no one shows you how.

(Especially since “just talk to customers” is bad advice)

I’ve used the DIY Guide in hundreds of customer interviews, collecting insights for clients who have:

  • generated six figures in qualified pipeline

  • increased return on ad spend (ROAS) by 3800%

  • doubled the rate of new customers

  • Stopped building a go-to-market strategy for the wrong buyer

Setting Research Foundations & Objectives

  • learn what a customer research interview is & isn’t

  • setting objectives that make or break the process

  • ensure your conversations become strategic insights

Recruiting & Running Investigative Interviews

  • Tips increase your odds of booking people

  • When to incentivize and how much

  • How to avoid top mistakes interviewers make

  • Real video examples of interviews I’ve conducted

Analyzing The Interviews

  • How to organize the answers & data

  • Identifying messaging, positioning and content opportunities

  • turning insights -> action

  • Examples from my own research projects

AI DIY Customer Interview Guide

The AI DIY guide can help you answer ANY question you have about customer research interviews. It can also help you

  • Determine what type of interview to have

  • Help set research objectives

  • Create a list of questions for what you want to understand

  • Draft outreach emails

  • And a whole bunch of other things

NOTE: You can ONLY access with a monthly subscription to ChatGPT

What’s in the DIY Guide?

  • Part One - What is an investigative customer interview?

  • Part Two - Types of Customer Research Interviews

  • Part Three - How to Set Research Objectives

  • Part Four - Who Should I Speak With?

  • Part Five - How Many People Should I Talk To?

  • Part Six - What Questions Should I Ask?

  • Part Seven - How Do I Find People to Speak With?

  • Part Eight - Reaching Out to People to Book Interviews

  • Part Nine - Conducting the Interviews

  • Part Ten - Organizing the Data

ALSO:

  • Examples of real interviews I’ve conducted

  • 11 videos (with captions) breaking down my entire process

  • A list of 184 questions you can use for inspiration

  • Scripts & messaging for recruiting people

  • Other templates I use in my work

  • LIFETIME ACCESS (& i’ll be continually updating it)

FAQs

Who is this course for?

For anyone in a customer-facing role or whose work can benefit from collecting direct insights from customers (or buyers).

In most businesses, these are people working in marketing, sales, customer success and product.

I’ve seen courses for 3x the cost. Why is yours this price?

Many of the courses are not actionable for a B2B. I wanted to create something straightforward that people could use right away.

This is also not my primary source of income. I thought this price made it accessible for anyone who wants to get better at running customer interviews.

How much is it?

It’s $145 USD.

How long does the course take to complete?

The 11 videos have a combined total of two hours in length, but I've designed this course to be a reference as you conduct your own customer interviews. You can hop back in at any time.

How long does a research project take?

It depends on the availability of interviewees but I always say to plan for about 4-6 weeks from start to finish.

I’ve delivered key insights in as little as 9 days with the methods I outline here. Sometimes in just a few days.

Can we send you questions and feedback?

Yes, please! DM me on LinkedIn or send an email to ryan@contentlift.io

why me?

  • i’ve interviewed over 1900+ people & counting

  • 21+ years in b2b; marketing, sales & biz dev

  • i worked as an investigative journalist

  • my specialty is customer research interviews

here’s a free sample

This video is part one of the guide: what is a customer reserach interview?