We Run B2B Customer Investigations

You get a marketing blueprint to build a pipeline of future customers.

“We generated $145,000 in pipeline and a 3800% return on ad spend with customer insights from Ryan.”

George Coudounaris, B2B Incubator

the problems B2B teams tell us about

content not driving awareness, engagement or conversions

can’t build a consistent pipeline of ideal customers

marketing driven by assumptions, opinions and past playbooks

why this happens in B2B

Your marketing tactics were shoved into some buying funnel

But marketing must align with a B2B purchasing journey

B2B teams also use data not meant for building marketing programs

“We almost doubled product installs after the interviews. It was consistent over a two-month period. It would not have been possible without the details you provided.”

Ahmet Ozcelik, Product Marketing Manager, Rewind

 We get the first-party data that sales calls, surveys and dashboards can’t get.

You get the entire narrative about how purchasing decisions are made, in the voice of your ideal customer.

  • I was going to give up on market research since I wasn't getting any results. Ryan helped me structure a new market research campaign, uncovering insights that made a huge impact on shaping our business. Market Research is a super unique skill. Trying to do it on your own will take a long time with unpredictable results. Ryan's expertise gets you to the results you need, fast.

    João Freitas, CEO, MezzoLab

  • It was a magnifying glass into the daily lives of customers. How the software really fits into their workfllows. We were working with a lot of assumptions. This research is helping us to be more thoughtful about our go-to-market approach and impacting our marketing and sales efforts.

    Natalie Burge, Product Marketing Manager, Column

  • Our leadership is very evidence-based and wanted third-party research to confirm or challenge our theories. Deeply understanding our customers grew into a definite need. Time was a big factor for me in bringing in Content Lift. As a marketing department, I'm doing all the things.

    Cathy Colliver, Marketing Director, test double

  • People don't appreciate how important it is to understand your customer in a startup. What are their pain points? How are they buying? I shared the research with the whole company and it opened people's eyes to how insightful customer research is and I received lots of positive feedback

    Lissa Andrews, VP Marketing, Justt AI

  • When meeting clients, you're always telling yourself, "This is something I need to remember. I see a pattern". But these conversations are not research interviews. Having someone from outside your company doing that for you brings less bias. It brings new ideas and new insights.

    Jorg Basten, Managing Partner, Tech to Market

  • We’ve levelled up how we talk about our brand & products. We better understand what customers care about to make an impact in the market.

    Mike Potter, CEO and Co-Founder, Rewind

  • After hearing what Content Lift did for mutual clients, it was a no-brainer. Now we’re integrating the research into marketing plans, collateral, content, and overall messaging

    Brock Murray, COO, seoplus+

customer investigations get you:

  • Their point of view about market and solutions

  • Key terms they use

  • How B2B buyers think

  • Their business processes

  • Approaches to solving problems & buying triggers

  • How B2B buyers prioritize

  • Building consideration set

  • Trusted sources of info & evaluation process

  • How B2B buyers pick a vendor

we combine all three into a buying story:

More on the process & results in our “One Case Study”

Pricing & Packages

Insights Sprint

For B2B teams who need key insights on positioning, messaging, content and other marketing opportunities.

Starting at $7900 usd

Demand Gen Sprint

All deliverables from Insight Sprint plus action items to enhance marketing across buying journey

Starting at $10900 usd

Marketing Asset Sprint

All deliverables from Demand Gen Sprint plus develop a new marketing asset from key insights

Starting at $13900 usd

Rather learn from us and DIY? We got you…

starting at $1450 usd

  • Lifetime Access to DIY Guide: How to run customer interviews that don’t suck, to get you started.

  • Together we work through the five stages of a research project (Setting objectives & questions, conducting interviews, creating a report, and analyzing the results)

  • We also audit an interview conducted by you

  • We start a custom research report to organize interview findings

  • Best fit for marketing leader, content lead or product marketer looking to level up qualitative research skills

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Howdy, I’m Ryan…

So far I’ve interviewed over 2000 people in my career. I’ve run qualitative research projects for B2B businesses in North America, Europe and Australia.

I have 21 years of B2B experience. I’ve been a director, responsible for million-dollar budgets and also run scrappy campaigns in startups.

I’ve worked with over a hundred entrepreneurs, founders and businesses of all shapes & sizes.

I honed my craft for interviews working as an Investigative Reporter for three years.

I’m most passionate about Customer Research, Go-to-Market Strategy, Business Development, Content and Brand Story.

I write about marketing stuff here 👉

nice things nice folx have said

  • Ryan easily puts himself into the shoes of customers to understand what they want. He takes the time to understand how he can have the biggest impact.

    Elizabeth Audette-Bourdeau, CEO, Welbi

  • Ryan is quite visionary in his way of thinking but also able to execute the roadmap needed. In my experience, it's rare to find both. He takes the time to explain the “why”.

    Sarah McGuire, Global Business Development, Giatec

  • I reached out to Ryan to help me as I worked through my first qualitative customer research program, as I was honestly a little intimidated to go it fully alone. His insights and expertise were so appreciated as I worked through challenges and pulled the report together. My coworkers were so impressed with the final result. TLDR: worth every penny

    Maylee Jacobs, Brand Strategy, 7shifts