Let’s get the truth from b2b buyers.

We uncover what drives real buying decisions. You build a go-to-market strategy on proof, not guesses.

“We generated $145,000 in pipeline and a 3800% return on ad spend with customer insights from Ryan.”

George Coudounaris, B2B Incubator

We run 1:1 interviews with them to get the facts of why they buy

We source, qualify and recruit your ideal B2B buyers in 72 hours

You get buyer-backed truths to act on. This sprint.

Two ways we can help

Research Sprint

A four-week system where we source and interview your ideal buyer, giving clear decisions for go-to-market investments.

You Get

  • All recordings and transcripts

  • Full analysis of buyer & market realities

  • Impact on go-to-market strategies

  • Ready-to-use GTM materials, including messaging, copy starters, and talk tracks for sales

Pricing starts at $13,500

run the full sprint

Buyer Interview Recruitment

A two-week process where we source, qualify and book your ideal B2B buyers - for you to interview.

You Get

  • Profiles and background information to choose the best fit B2B Buyer for 1:1 conversations.

  • Meetings booked directly onto your calendar

  • Access to our “DIY Interview Guide” with examples and proven techniques from thousands of buyer interviews.

Pricing starts at $2975

book verified buyers

  • We booked interviews with a hard-to-get audience in a few days. The ability to do that is majorly important to me. My clients want speed. I want speed.

    Jon Itkin, Founder, In the Kitchen

  • Market Research is a super unique skill. Trying to do it on your own will take a long time with unpredictable results. Ryan's expertise gets you to the results you need, fast.

    João Freitas, CEO, MezzoLab

  • It was a magnifying glass into the daily lives of customers. We were working with a lot of assumptions. This research is helping us to be more thoughtful about our go-to-market approach and impacting our marketing and sales efforts.

    Natalie Burge, Product Marketing Manager

  • The heavy lift of finding and speaking to the right people, we simply wouldn’t have had the time or capability to do ourselves. Content lift came back with insights our whole leadership team couldn’t argue with.

    Nick Waple, VP Product Marketing

  • People don't appreciate how important it is to understand your customer in a startup. I shared the research with the whole company and it opened people's eyes to how insightful customer research is and I received lots of positive feedback

    Lissa Andrews, VP Marketing

  • Our leadership is very evidence-based and wanted third-party research to confirm or challenge our theories.Time was a big factor for me in bringing in Content Lift. As a marketing department of one, I'm doing all the things.

    Cathy Colliver, Marketing Director

  • Ryan Paul Gibson is the best at b2b audience investigations. Full stop. He is a product marketer's secret weapon.

    Zach Messler, Founder, Message Clarity

  • Content Lift brought an expertise and rigour we lacked, while delivering a clear, credible picture of our ideal customer. The insights from buyers aligned our team and are fueling our go-to-market work. It’s already paid for itself multiple times

    Neil Arsenault, CTO, ZeroTek

  • Customer research is the foundation of every business, and Ryan is a guy you go to to make sure you do it right

    Nemanja Živković, Founder, Funky Marketing

  • Some of the best customer research advice I’ve ever heard has been from Ryan Paul Gibson—his take on the customer’s process for why and how they buy what you’re selling is pure gold.

    Jacalyn Beales, Head of Lifecyle at Copy.ai

  • When meeting clients, you're always telling yourself, "This is something I need to remember. I see a pattern". But these conversations are not research interviews. Having someone from outside your company doing that for you brings less bias. It brings new ideas and new insights.

    Jorg Basten, Managing Partner, Tech to Market

  • We’ve levelled up how we talk about our brand & products. We better understand what customers care about to make an impact in the market.

    Mike Potter, CEO and Co-Founder, Rewind

  • After hearing what Content Lift did for mutual clients, it was a no-brainer. Now we’re integrating the research into marketing plans, collateral, content, and overall messaging

    Brock Murray, COO, seoplus+

Other Agencies

They give you generic personas, endless reports, and thin GTM insights

They expect you to follow their timeline, which can be months

Some drive up the number of interviews, increasding timelines and project price. More isn’t always better.

Some sole-source their own network for interviews, leading to sample bias

They task juniors or interns with moderating interviews with buyers

They are often reluctant to share recordings and transcripts

How We’re Different

We give you market & buyer truths that influence your GTM programs

We think GTM investments are serious decisions, and you need evidence now

We believe in tightly scoped research projects, leaving more budget for GTM activities

We source and recruit the ideal buyer for your business; not general “experts”

Our decades of marketing, sales and business experience are driving discussions with buyers

We give you everything. It’s your data.

“I knew that my time would be spread thin, and research often falls to the side when marketers are under pressure.

Partnering with an expert is like internal support you can really rely on. I felt like I would best serve my company if I worked with someone who knew more than I did.

It let me allocate 75% of my time to internal enablement, relying on Content Lift to do the primary customer research.”
— Natalie Burge, Customer Researcher & Product Marketer

We help you:

Diagnose 🔎

  • Why your marketing & sales programs are struggling

  • Why positioning & messaging isn’t resonating with buyers

  • Why buyers are choosing competitors over you

De-Risk ⚠️

  • Entering a new market or segment with no credible market intelligence

  • Go-to-market investments with outdated personas and evidence

  • Biased thinking driving decisions for sales & marketing programs

nice things nice folx have said

  • Ryan easily puts himself into the shoes of customers to understand what they want. He takes the time to understand how he can have the biggest impact.

    Elizabeth Audette-Bourdeau, CEO, Welbi

  • Ryan is quite visionary in his way of thinking but also able to execute the roadmap needed. In my experience, it's rare to find both. He takes the time to explain the “why”.

    Sarah McGuire, Global Business Development, Giatec

  • I reached out to Ryan to help me as I worked through my first qualitative customer research program, as I was honestly a little intimidated to go it fully alone. His insights and expertise were so appreciated as I worked through challenges and pulled the report together. My coworkers were so impressed with the final result. TLDR: worth every penny

    Maylee Jacobs, Brand Strategy, 7shifts