B2B Buyer Research Sprint
We run blind 1:1 interviews with your ideal buyer.
You get buyer truths to use in marketing & sales this sprint.
“The level of professionalism, the output, and the timeframe?
Almost too good to be true.”
Together, we set research objectives that actually help you, your team & the business
We start booking your ideal buyers for blind interviews 72 hours after kickoff
Only seasoned marketing & sales professionals run interviews
We hand over all interview recordings and transcripts
In less then a month we get you:
Keywords & vocabulary
Their workflows & processes
Buying triggers and catalysts of change
Their POV on available solutions in the market
Competitive landscape
Which solutions make their consideration set
How they evaluated their consideration set
Objections, blockers & what they didn’t tell the sales team
Which vendor won & why
Positioning & messaging ideas
Copy starters
Talk tracks for sales & outbound
Content topic ideation
We helped
Identify a more profitable segment/buyer
Revised personas, positioning & messaging
Identified content gaps in the buying journey
Double the number of product installs
We’ve levelled up how we talk about our brand & products.
We better understand what customers care about to make an impact in the market.
Mike Potter, CEO, Rewind
Step One - Research Design
We finalize research goals and the data you need to impact the business.
We determine the relevant firmographic, psychographic and techographic data of your ideal customer. This ensures we recruit the right B2B buyers who can speak to how & why they buy solutions like yours.
From an actual project we have run. Yours could be more or less detailed, depending on the buyer you want to reach.
Step Two - Buyer Recruitment
We launch B2B Buyer recruitment using multiple market research panel solutions, aiming to fill a sample of high-quality candidates in 72 hours.
Together, we review the list of candidates to ensure they are a fit. From there, we book one-on-one interviews with them.
You get names, role, where they work, Linkedin profile and other qualifying criteria. We only want to interview buyers who can unlock key insights for your strategic decisions.
Step Three - Buyer Interviews
We conduct all the interviews. All discussions are recorded, transcribed and shared right away with you and your team.
Step Four - GTM Synthesis
We analyze all the conversations in the context of your research goals. We turn interviews into a breakdown of:
Buying triggers
Competitive landscape
Vendor evaluation process
Objection & Deal Blockers
Messaging, Talk Tracks, Copy Starters
We get you the specific market & buyer truths to immediately impact go-to-market decisions. Here’s an example from a past project.
Step Five - Insight Presentation
We walk through key takeaways and how they can be applied to your got-to-market strategies.
B2B Research Sprints start at $13,500
“I knew that my time would be spread thin, and research often falls to the side when marketers are under pressure.
Partnering with an expert is like internal support you can really rely on. I felt like I would best serve my company if I worked with someone who knew more than I did.
It let me allocate 75% of my time to internal enablement, relying on Content Lift to do the primary customer research.”
